Hair Clay

Hair Clay

 (6834 Reviews)

Strong Hold. Effortless Texture.

Shape your style with a versatile hair styling clay designed to add texture, definition, and lasting hold. Ideal for creating structured hairstyles or a relaxed, naturally textured finish, this clay helps transform flat-looking hair into a fuller-looking style.

Why You'll Love It

  • Volume & Texture: Adds definition and dimension for a more textured hairstyle.
  • Strong Hold: Helps keep your style in place throughout the day.
  • Versatile Styling: Suitable for creating defined, structured, or casually tousled looks.
  • Sandalwood Scent: Features a clean, masculine sandalwood fragrance.
  • Easy to Style: Work a small amount through your hair to shape and define your preferred look.
  • Generous Size: Comes in an 85 g / 3 oz container for regular styling.

How to Use

Rub a small amount of clay between your palms to soften it. Work evenly through dry or slightly damp hair, then shape with your fingers or a comb. Add a little more as needed to achieve your desired hold and texture.

Product Details

  • Product Type: Hair Styling Clay
  • Net Weight: 3 oz / 85 g
  • Fragrance: Sandalwood
  • Hold: Strong hold
  • Style: Textured, defined hairstyles

Build your look with texture, definition, and dependable hold.

$19.99
$19.99 $24.99
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Hair Clay

Hair Clay

$19.99
$19.99 $24.99
SAVE 20% Sold out
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    BASED

    Transforms Flat Hair

    Instant

    Volume & Texture

    Transforms Flat Hair

    Natural Matte Textured Looks

    Without the overly stiff feel or buildup.

    Join 3,000,000+ Who've Chosen BASED.

    Premium Non-Toxic Ingredients

    Formulated without parabens & petroleum.

    High-Performance Formula

    Engineered to deliver with no compromise.

    All-Day Strong Hold

    Strong flexible hold without heavy buildup.

    Scalp & Hormone Safe

    Gentle & effective. Zero compromise.

    Naturally Derived Fragrance

    Scented with our signature scent.

    Nothing To Hide

    Every ingredient listed. Every one intentional.

    BASED product and model
    Product image

    Instant Beachy
    & Textured Look

    Hydrating
    & Nourishing

    Naturally-derived
    Ingredients

    BEFORE

    & AFTER

    From straight to textured in seconds. BASED Hair Clay gives a strong, all-day hold and true matte finish-powered by naturally-derived ingredients that nourish as they style.

    Before and after hair result

    The Key Ingredients

    SIMPLE, EFFECTIVE, BASED

    Kaolin Clay

    Kaolin Clay

    Creates matte texture with natural grip for ultimate styling control and hold.

    Beeswax

    Beeswax

    Delivers lasting structure with a strong, flexible hold that stays all day.

    Bentonite Clay

    Bentonite Clay

    Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

    Shea Butter

    Shea Butter

    Softens and conditions both hair and scalp without adding shine or greasiness.

    Why choose BASED?

    BASED Others
    Premium non-toxic ingredients ✓ ✕
    Overly stiff and unstyleable ✕ ✓
    Strong all-day hold ✓ ✕
    Natural matte textured look ✓ ✕
    Easy and fast to apply ✓ ✕
    Cheap synthetic fragrance ✕ ✓
    Ingredient transparency ✓ ✕
    Harsh synthetic chemicals ✕ ✓
    Can dry out hair ✕ ✓

    Frequently Asked Questions 

    How is the BASED Hair Clay different from traditional hair clays?

    Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

    Who is this best for?

    BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair—it’s not ideal for long or very curly hair.

    How much hold does it give?

    Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

    Will it make my hair look greasy or heavy?

    No. Even though it’s oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation—without the shine.

    Does it wash out easily?

    Yes. It’s oil-based but non-greasy, and rinses clean with shampoo—no scrubbing, no residue.

    Will it damage or dry out my hair over time?

    We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

    Is it scented or perfumed?

    It's lightly scented with our naturally-derived fan-favorite scent – Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

    Can I use it with other styling products?

    Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.

    What if it's not a fit for me?

    Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.